A/B test paywall placement and pricing tiers to multiply revenue per user
Running systematic A/B tests on subscription pricing (weekly vs monthly vs yearly), price points, and paywall placement within the app can increase revenue per download by 50-100% without changing the product. Use tools like Superwall to test different offerings and placements, measuring conversion rates and lifetime value. Small optimizations compound into massive revenue differences at scale.
When to use
After achieving product-market fit and consistent user acquisition. Don't optimize pricing before validating demand, but don't leave money on the table once you have distribution working.
Don't do this
Setting pricing once and never testing alternatives. Optimizing pricing before validating the product solves a real problem. Testing too many variables simultaneously instead of isolating price vs placement vs tier structure.
4 Founders Who Did This
Used Superwall to A/B test different price points (weekly/monthly/yearly), subscription tiers, and paywall placements throughout the apps
Tested incremental price increases and monitored conversion rates, raised again when conversion stayed stable, added higher tiers
Used Superwall to A/B test different price points (weekly/monthly/yearly), subscription tiers, and paywall placements throughout the apps
Used Superwall to A/B test paywall placement, pricing tiers from $4 to $12, and paywall styles without requiring App Store updates