Price at the level you would personally pay for the solution
When you solve your own problem, price the product at what you'd willingly pay. This ensures pricing feels fair to similar customers while maintaining healthy margins if your costs are low. 'Fair price' customer alignment beats complex pricing optimization in early stages.
When to use
When dogfooding your own product and your willingness-to-pay matches your target customer segment. Particularly effective for prosumer and SMB SaaS where founders are representative users.
Don't do this
Pricing too low because you undervalue your own time, or too high by copying enterprise competitors when serving individual users. Not using yourself as a calibration point misses valuable signal.
1 Founder Who Did This
Found competing tools cost 10x more than he wanted to pay. Priced PostBridge at $9/month starting tier - what he considered fair and would pay himself. Still achieved 95%+ margins.