PricingEmerging Pattern
Offer partner-exclusive pricing to reward their audience while maintaining public pricing
Differential pricing gives your distribution partner something valuable to offer their audience (special rate) while preserving higher pricing for direct customers.
When to use
When partnering with communities, coaches, or influencers for distribution
Don't do this
One-size-fits-all pricing that doesn't reward the partner's community
1 Founder Who Did This
1
LaunchFastby Hassam
Offered $50/month for Legacy X coaching customers (partner rate) vs $199/month for general public.
Result:Partner could offer exclusive value to students, while product maintained premium positioning
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