PricingEmerging Pattern
Offer high margins to attract quality supply - make your platform more lucrative than alternatives
Insight from Gagan Biyani
When to use
When setting or adjusting pricing strategy
Don't do this
Underpricing or not testing price sensitivity
1 Founder Who Did This
1
Mavenby Gagan Biyani
Offer high margins (80-90%) to attract quality supply. Maven's economics allow instructors to earn $1M+ annually working 10-15 hours/week, making it more attractive than other platforms with lower instructor payouts.
Result:Applied by Gagan Biyani at Maven
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