PricingEmerging Pattern

Offer high margins to attract quality supply - make your platform more lucrative than alternatives

Insight from Gagan Biyani

When to use

When setting or adjusting pricing strategy

Don't do this

Underpricing or not testing price sensitivity

1 Founder Who Did This

1
Mavenby Gagan Biyani

Offer high margins (80-90%) to attract quality supply. Maven's economics allow instructors to earn $1M+ annually working 10-15 hours/week, making it more attractive than other platforms with lower instructor payouts.

Result:Applied by Gagan Biyani at Maven
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