PricingEmerging Pattern

With 5% conversion rate, you need 40,000 signups to get 2,000 paying customers (110 signups/day)

Q: How many founders have validated "with 5% conversion rate, you need 40,000 signups to get 2,000 paying customers (110 signups/day)"?

1 founder has proven this pattern works. Examples include David Heinemeier Hansson (37signals).

Insight from David Heinemeier Hansson

When to use

When setting revenue targets and planning signup/traffic goals for a freemium or trial-based SaaS - use this math to reality-check whether your acquisition targets are achievable.

Don't do this

Setting arbitrary revenue goals without working backwards through the conversion funnel to understand what daily signup volume is actually required.

1 Founder Who Did This

37signalsby David Heinemeier Hansson

With 5% conversion rate, you need 40,000 signups to get 2,000 paying customers (110 signups/day)

Result:Results not specified in source

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