Price higher to reduce support burden and attract quality customers
Higher pricing reduces customer volume but also reduces support requirements and attracts customers willing to invest in the solution. Lower pricing creates a budget brand perception and attracts price-sensitive customers who demand more support. Consider both brand positioning and your capacity to deliver support when setting price points.
When to use
When you're a solopreneur or small team with limited support capacity, or when you want to position as a premium solution
Don't do this
Pricing low to maximize volume without considering the support cost multiplier effect
3 Founders Who Did This
Considered pricing strategy impact on support: 'By selling higher price you might have less clients but it's less support as well. You have to think about how you want to be perceived and how much support you can deliver'
Moved from $500 clients who were cheap and demanding to $5,000/month clients who are businesses that don't blink at the invoice because hiring a $200K/year designer or paying agencies $30-40K per project is far more expensive
Positioned as premium service requiring quarterly commitments, no one-off trials, filtering for serious clients