OnboardingEmerging Pattern

Company email signups convert much better than Gmail addresses - focus outreach on reaching those prospects

Insight from Romàn Czerny

When to use

When qualifying leads or prioritizing outreach efforts for B2B SaaS products - use company email domain as a signal of serious buyer intent and prioritize those prospects in your sales funnel.

Don't do this

Treating all email signups equally regardless of domain, or spending equal effort nurturing Gmail/personal email signups who are often just exploring rather than evaluating for business use.

1 Founder Who Did This

1
Gojiberry AIby Romàn Czerny

Company email signups convert much better than Gmail addresses - focus outreach on reaching those prospects

Result:Results not specified in source
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