OnboardingEmerging Pattern
Company email signups convert much better than Gmail addresses - focus outreach on reaching those prospects
Insight from Romàn Czerny
When to use
When qualifying leads or prioritizing outreach efforts for B2B SaaS products - use company email domain as a signal of serious buyer intent and prioritize those prospects in your sales funnel.
Don't do this
Treating all email signups equally regardless of domain, or spending equal effort nurturing Gmail/personal email signups who are often just exploring rather than evaluating for business use.
1 Founder Who Did This
1
Gojiberry AIby Romàn Czerny
Company email signups convert much better than Gmail addresses - focus outreach on reaching those prospects
Result:Results not specified in source
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