Physically install your product on customer devices the moment they express interest to eliminate activation delay
Instead of sending a link or follow-up email when someone agrees to try your product, immediately set it up for them on their device. This eliminates the gap between interest and activation where most potential users drop off. Named the 'Collison installation' after Stripe's founders who would say 'give me your laptop' and integrate Stripe on the spot.
When to use
When your product requires technical integration and you're acquiring your first 10-100 users through personal relationships
Don't do this
Sending follow-up emails with setup instructions and hoping prospects complete the integration on their own
1 Founder Who Did This
When anyone agreed to try Stripe, the Collison brothers would say 'Right then, give me your laptop' and integrate Stripe on the spot. This technique became so famous it was named the 'Collison installation' at Y Combinator