Optimize customer support interactions to systematically generate reviews for marketplace products
For marketplace products (app stores, plugin directories), reviews directly impact discoverability and conversion. Build review requests into every customer support touchpoint rather than relying on organic reviews. Gamify the process for support teams to maximize conversion rates.
When to use
When selling on marketplaces where search rankings and conversion depend heavily on review volume and ratings. Especially effective when providing high-touch technical support.
Don't do this
Passively hoping users will leave reviews organically, or asking for reviews only in automated emails without human touchpoints.
1 Founder Who Did This
Made review generation core to support process: ask in-app, send monthly emails showing value delivered, request after every support interaction. Gamified with leaderboard tracking review conversion rates and 'persuader of the month' bonuses for support agents.