OnboardingEmerging Pattern

Run systematic A/B tests on conversion funnels using event analytics, not vanity metrics

Q: How many founders have validated "run systematic a/b tests on conversion funnels using event analytics, not vanity metrics"?

1 founder has proven this pattern works. Examples include John Makavoy (Murmigo).

Event-based analytics that track specific user actions (paywall shown, option selected, trial started) enable meaningful experimentation. Vanity metrics like MAU don't help optimize conversion. Running 10+ systematic experiments on paywalls and onboarding can produce 10-16x improvement in conversion rates.

When to use

When you have steady user acquisition but low conversion to paid, and need data to guide optimization

Don't do this

Tracking only vanity metrics like monthly active users without event-level funnel visibility

1 Founder Who Did This

Murmigoby John Makavoy

Switched from tracking vanity metrics (MAU) to event analytics (Mixpanel). Ran ~10 A/B tests over 2-3 months testing different paywall designs, pricing options, and trial mechanics

Result:Increased paywall conversion rate from 0.5% to 8% (16x improvement), growing revenue from 8K to 30K MRR

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