OnboardingEmerging Pattern

Build real-time analytics connected to team chat to watch customers use your product live

Build internal analytics that notify your team whenever customers are active, allowing you to observe usage patterns in real-time. This creates intimate customer understanding without requiring you to be physically present.

When to use

When you need to deeply understand how customers use your product but can't do in-person sessions for every user

Don't do this

Only looking at aggregate analytics dashboards that hide individual customer behavior and pain points

1 Founder Who Did This

1
Retoolby David Hsu

Built custom analytics piped to Slack: 'Big Fish Swimming' tracked active usage, 'Big Fish Errors' detected user errors and query failures in real-time

Result:CEO would call customers within minutes of errors, preventing ~80% churn and building deep trust with early customers
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