OnboardingEmerging Pattern

Target time-poor professionals with clear use cases before expanding to everyone

Q: How many founders have validated "target time-poor professionals with clear use cases before expanding to everyone"?

1 founder has proven this pattern works. Examples include Cameron Adams (Canva).

Insight from Cameron Adams

When to use

When converting signups into active users

Don't do this

Complicated onboarding that loses users

1 Founder Who Did This

Canvaby Cameron Adams

Target time-poor professionals with clear use cases before expanding to everyone Evidence: Rather than marketing to 'everyone,' Cameron identified social media managers as passionate early adopters—time-poor professionals needing to scale visual content. This specificity enabled focused messaging and community building before expanding to startups and enterprises.

Result:Applied by Cameron Adams at Canva

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