OnboardingEmerging Pattern
Daily tutorial emails in first few days after signup double retention
Combat signup-to-activation drop-off with daily tutorial emails. People sign up, close their laptop for the weekend, and forget. Email brings them back.
When to use
For tools with learning curves; when activation is a problem
Don't do this
Expecting users to remember and return on their own
1 Founder Who Did This
1
Weightleyby Joe
Sends onboarding emails with tips to get started and quick-start videos during first few days after signup. Offers Zoom sessions and staff training during trial period.
Result:Structured onboarding sequence combined with human touch helps convert trials to the 700 paying customers.
Read full story →