OnboardingEmerging Pattern

Minimize time-to-value for developer tools with demo-to-deployment in under a week

Developer tools should enable demo to deployment in under a week with a single point of contact. Developers evaluate through use, not demos.

When to use

When building developer tools; when designing sales process

Don't do this

Long evaluation cycles for developer tools

1 Founder Who Did This

1
Vercel (ZEIT Now)by Guillermo Rauch

Built Now as a single-command deployment tool that deployed to global CDN instantly. Reduced deployment from weeks of configuration to seconds

Result:Now became the fastest way to show demos and deploy side projects, driving viral adoption. The simplicity of one-command deploy became Vercel's signature differentiation