Market SelectionEmerging Pattern

Test ideas against scale potential and societal trends before committing years

Q: How many founders have validated "test ideas against scale potential and societal trends before committing years"?

2 founders have proven this pattern works. Examples include Steph France (Gold Mining Framework), Sam Corcos (Levels).

Insight from Immad Akhund

When to use

When choosing which market or niche to target

Don't do this

Targeting too broad a market without clear differentiation

2 Founders Who Did This

Gold Mining Frameworkby Steph France

Used Google Trends to distinguish stable human need trends (co-parenting with steady growth) from volatile AI tool trends that spike and die within months

Result:Validated co-parenting as durable market with growing trend, not hype cycle

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Levelsby Sam Corcos

Chose metabolic health after researching that 88M Americans are prediabetic (90% unaware), diabetes rates increasing at increasing rate, and the link to heart disease, dementia, depression. Recognized the value-add was in software, his core competency.

Result:Market conviction enabled Levels to raise $67M+ from top-tier investors and build a $300M valued company in a category that combined massive market size with clear societal impact.

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