Market SelectionEmerging Pattern

Choose a market with disposable income - understand your demographics purchasing power

1 founder has proven this pattern works. Examples include Greg Isenberg (Late Checkout portfolio).

Based on experience from Jonny Boyarsky with Star Sync.

When choosing which market or problem to pursue

Choosing markets based on size alone without considering fit

1 Founder Who Did This

Late Checkout portfolioby Greg Isenberg

Explicitly advises targeting communities with disposable income who want to earn or learn, filtering out communities without monetization potential

Result:Built portfolio of 6+ businesses earning $10M+/year by focusing on high-value community niches