Choose markets based on genuine personal interest rather than opportunity analysis
Select a market where you're genuinely curious and passionate, even if it starts as a hobby. Personal interest sustains you through years of building without revenue and creates authentic content that resonates with the audience. Market opportunity matters less than your ability to stay engaged for the long term.
When to use
When choosing what business to start. When you have multiple opportunities and can't decide purely on metrics. When considering pivoting from a 'good opportunity' that doesn't excite you.
Don't do this
Chasing markets based on revenue potential, TAM, or trends while ignoring whether you genuinely care about the space. Forcing yourself to work in a domain because it's 'smart' despite lacking intrinsic motivation.
2 Founders Who Did This
Started gardening in 2013 'just to break the pattern, get off the computer, get outside' with his brother. Fell in love with shaping plants over one summer. No business analysis, pure personal interest.
Chose technical writing for developers based on genuine personal interest (learned to code, worked as engineer) rather than pure opportunity analysis