Simplify complex one-size-fits-all tools by building vertical-specific alternatives
Large established tools often become complex trying to serve everyone. With modern AI-assisted development, founders can now profitably target smaller niches by building simpler, focused alternatives for specific verticals. The simplicity itself becomes the differentiator versus configurable enterprise tools.
When to use
When you identify a complex platform tool (CRM, project management, etc.) that could be dramatically simplified for a specific vertical or use case, especially in the AI era where development costs are lower
Don't do this
Building another one-size-fits-all solution that competes on features rather than simplicity and vertical focus
2 Founders Who Did This
Advised targeting complex tools like CRMs that can be simplified for specific verticals like veterinarians or office building managers, rather than building another general-purpose tool
Competed against Canva by building ultra-simple tools for single tasks (resume building, carousel creation) while Canva serves broad design needs. Niched down to users who want the simplest way to accomplish one specific goal.