LaunchEmerging Pattern
Show the magic moment before users even get into the product
Find your product's wow moment and showcase it immediately—on your website, Twitter, landing page. Don't hide value behind signup.
When to use
For conversion optimization; when designing landing pages
Don't do this
Hiding your best features behind signup or multiple clicks
1 Founder Who Did This
1
Reformby Peter Suhm
Replaced early access signup with actual Reform-built form, letting prospects experience the product while signing up
Result:Served as both demo and lead capture, converting signups into early access customers
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