LaunchEmerging Pattern

Show the magic moment before users even get into the product

Find your product's wow moment and showcase it immediately—on your website, Twitter, landing page. Don't hide value behind signup.

When to use

For conversion optimization; when designing landing pages

Don't do this

Hiding your best features behind signup or multiple clicks

1 Founder Who Did This

1
Reformby Peter Suhm

Replaced early access signup with actual Reform-built form, letting prospects experience the product while signing up

Result:Served as both demo and lead capture, converting signups into early access customers
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