Learn distribution hands-on before outsourcing, even with capital
Having money to outsource distribution experiments is often a disadvantage. You burn cash without learning what actually works. Running experiments yourself—even failing ones—teaches you the mechanics of distribution. This knowledge compounds and makes future outsourcing decisions better informed.
When to use
In early stages when figuring out your distribution channels. Before hiring growth agencies or freelancers. When deciding whether to invest capital in scaling distribution.
Don't do this
Hiring agencies or contractors to 'handle distribution' before you understand what converts. Burning capital on outsourced experiments that don't teach you anything.
1 Founder Who Did This
Made content himself for 4 weeks to learn what worked before working with creators. Emphasized not outsourcing the learning process even if you have capital—people who outsource burn money without understanding