Founder MindsetEmerging Pattern

Creating the medium itself can be more valuable than the product

Sometimes the tool or platform you build gives you access to opportunities that matter more than revenue. A podcast gives you access to influential people, a newsletter gives you distribution, a community gives you feedback loops. Consider what doors the medium opens beyond direct monetization.

When to use

When you want access to specific people, networks, or knowledge but lack a legitimate reason to approach them

Don't do this

Building products only for immediate revenue without considering the strategic access they provide

1 Founder Who Did This

1
Danny Miranda Podcastby Danny Miranda

Started a podcast primarily to have a legitimate excuse to reach out to heroes and have hour-long conversations, not for immediate revenue

Result:The medium itself became the unlock—he could now contact anyone and have deep conversations that were previously impossible
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