Build genuine customer connections rather than spamming outreach
Authentic relationship building with customers creates sustainable growth, while spam-like outreach (mass Reddit messages, Discord DMs, cold outreach) damages reputation and rarely converts. Invest time in yourself and in building real connections with customers and fellow founders. Exchange value through community participation rather than extracting value through promotional blasts.
When to use
When you're tempted to scale customer acquisition through high-volume low-quality outreach
Don't do this
Thinking 'I could do some Reddit message or Discord message or DM people' as a growth strategy
1 Founder Who Did This
Biggest lesson: 'invest in yourself - you are the common point of every project. Build genuine connection to your customers, don't think about spamming Reddit or Discord.' Connected with indie hackers to exchange best practices