Build what people are already searching for rather than what you can build
Technical founders often build what's interesting or challenging rather than what users want. Reverse this: search for what people are already looking for, then build it. This demand-first approach validates the market exists before you invest time. Start with the customer problem, not the technical solution.
When to use
Before starting any new project. Search social platforms, forums, and communities to validate people are actively looking for solutions before writing code.
Don't do this
Building because you can or because it's technically interesting, then struggling to find customers who care about what you built.
1 Founder Who Did This
Advised: 'Don't build things because you can. You should first search for what people are looking for and then build it.' Used this approach to find Typeform alternative opportunity.