Turn every business event into content—failures, experiments, and rejections included
Don't wait for wins to create content. Every founder activity contains a story: failed experiments, rejections, surprising results, confusing situations. Document and share these events as they happen. This removes pressure to only share successes and creates continuous content pipeline.
When to use
When you need consistent content but don't have constant wins. Works on platforms like Reddit, Twitter, LinkedIn where authentic behind-the-scenes resonates. Especially powerful early-stage when most events are struggles.
Don't do this
Only sharing wins and success metrics. Creates pressure to fabricate results and leaves you without content during down periods. Audiences see through selective storytelling.
2 Founders Who Did This
Posted about Y Combinator interview rejection, paid influencer experiment, daily SaaS builder experiences—not just revenue wins
Documents every business event on Twitter - progress updates, revenue milestones, challenges, and failures. Uses Twitter as public journal. Currently livestreaming development of third app on YouTube.