Build portfolio of small projects in same niche to reduce risk and enable compounding
Instead of betting everything on one perfect idea, build multiple smaller projects targeting the same niche. This diversifies risk (failure of one doesn't matter), enables cross-selling between offerings, and creates compounding effects as content attracts attention and attention makes products easier to sell. Each project serves customers differently (content, course, ebook, SaaS) while leveraging the same domain knowledge.
When to use
When you have diverse interests but understand one market deeply, or when chasing single perfect ideas leads to burnout. Most effective after you've validated one channel or audience - then expand formats while keeping niche constant.
Don't do this
Building multiple projects across different niches simultaneously (fitness app + B2B SaaS for creators) - this scatters focus, prevents cross-selling, and wastes domain expertise. Also avoid building all projects simultaneously - grow each to self-sustaining before starting the next.
3 Founders Who Did This
Built 80+ income streams over 6 years targeting developers through different formats: coding course ($180K), SaaS ($68K revenue, sold $50K), YouTube ($100K), ebook ($30K), consulting ($14K), smaller products ($10-15K). All served same niche sequentially - each grown to self-sustaining before next. Content attracted attention, attention made products easier to sell, customers moved between offerings.
Built 50+ mobile apps, each generating $200-500/month in recurring revenue instead of building single apps to sell
Maintains portfolio of SaaS products (IACrea, Feedbask, Refindie, SupClip) alongside sold and discontinued products, treating each as skill-building