Founder MindsetEmerging Pattern

Build with your users, not in public for an audience

Twitter 'build in public' broadcasts progress to strangers who aren't your customers. Instead, build directly with users in their native communities (Discord, Slack) where you get real-time feedback loops and collaborative development. Users who contribute to building become advocates, not passive spectators.

When to use

Throughout product development, especially when you have access to engaged communities where your target users already spend time

Don't do this

Broadcasting development milestones on social media to build a following, which creates spectators rather than engaged users who feel ownership

1 Founder Who Did This

1
Algrowby Sam

Rejected Twitter build-in-public approach; instead embedded in Discord communities, involved users directly through feedback loops and conversations

Result:Users felt ownership; tight feedback loops accelerated product-market fit; advocates emerged from collaborative building process
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