Nurture professional relationships before you need them through consistent no-agenda touchpoints
Build your network when you don't need anything by sending relevant articles, congratulations, or 'thinking of you' notes. Treating connections as an ATM for withdrawals when desperate quickly overdraws the account. Consistent giving when there's no ask builds credit for when you do need help.
When to use
Throughout your career, not just when job hunting or fundraising
Don't do this
Only reaching out to your network when you need something - job leads, intros, favors
3 Founders Who Did This
Practiced 'loose touch' philosophy: sharing articles with personal notes, FYI messages with no agenda, and maintaining connections with people she hadn't seen for years
Sent 10-20 deals to VCs over 1-2 years before expecting anything back, building relationships through consistent value provision despite having insignificant check sizes
Built network with top creators over years by 'never asking for anything, just always giving' which established him as high integrity and loyal, making partnerships easy when the time came