Founder MindsetEmerging Pattern

Prioritize asynchronous communication over real-time messaging to maintain focus

Q: How many founders have validated "prioritize asynchronous communication over real-time messaging to maintain focus"?

2 founders have proven this pattern works. Examples include Edwin Chau, Justin Berka, Nicholas Moryl (Brex, Great Jones, Rupa Health), Sam Corcos (Levels).

Email is easier to triage than real-time tools.

When to use

When constantly context-switching due to notifications

Don't do this

Using Slack as primary communication

2 Founders Who Did This

Brex, Great Jones, Rupa Healthby Edwin Chau, Justin Berka, Nicholas Moryl

Brex went all-in on memo-driven culture for remote work. Created shared Notion docs for priority tracking. Used 'pull' approaches (self-serve dashboards) over 'push' approaches (constant emails/Slack).

Result:More effective Zoom 1:1s because context is pre-shared; managers can read at their leisure; reduces meeting overhead while maintaining visibility

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Levelsby Sam Corcos

As a fully remote company from founding, Levels prioritized asynchronous communication over real-time messaging. Most communication happened through written memos rather than synchronous meetings

Result:Enabled effective remote operations with 35-56 team members across time zones while maintaining high output (500-600 product releases per year)

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