Founder MindsetEmerging Pattern
Track your time in small increments to audit perception versus reality
Time tracking reveals gaps between perceived and actual allocation.
When to use
When you suspect misallocation of time to priorities
Don't do this
Assuming perception matches reality
2 Founders Who Did This
1
Facebookby Fidji Simo
Quarterly calendar audit showing percentage breakdown of time across projects, meeting types, and activities
Result:Discovered her 'top priority' (Watch direction) received barely an hour weekly while less important legacy meetings consumed calendar, enabling immediate correction
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Levelsby Sam Corcos
Tracked every 15-minute increment of time for 2 years, discovering massive discrepancy between perceived and actual time allocation (3+ hours social media vs estimated 20 minutes)
Result:Forced realistic capacity planning and enabled data-backed decisions about CEO time allocation across company building
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