Founder MindsetEmerging Pattern

Make explicit friendship commitment separate from business

Promise each other to be friends when it's over no matter what happens. This protects the relationship during inevitable business conflicts.

When to use

When starting with co-founders; when setting up partnership

Don't do this

Letting business conflicts destroy personal relationships

1 Founder Who Did This

1
Multiple businessesby Cole and Jake

Made explicit friendship commitment by scheduling weekly calls to talk before any business collaboration, then moved in together

Result:Strong founder support network, moved to same city and collaborate across businesses
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