Founder MindsetEmerging Pattern
Make explicit friendship commitment separate from business
Promise each other to be friends when it's over no matter what happens. This protects the relationship during inevitable business conflicts.
When to use
When starting with co-founders; when setting up partnership
Don't do this
Letting business conflicts destroy personal relationships
1 Founder Who Did This
1
Multiple businessesby Cole and Jake
Made explicit friendship commitment by scheduling weekly calls to talk before any business collaboration, then moved in together
Result:Strong founder support network, moved to same city and collaborate across businesses
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