Founder MindsetEmerging Pattern
Expect 10% hit rate on bold marketing experiments - run many to find one that works
Out of 10 bold experiments, expect one to work. The failures are the cost of finding what succeeds. Try unconventional approaches knowing most will fail.
When to use
When searching for marketing channels and tactics that work
Don't do this
Giving up after a few experiments fail, or only trying safe conventional approaches
1 Founder Who Did This
1
Hipstik Legwearby Laura McGuire
Tried many bold things - confetti in sample boxes, lifting skirt at parties to demo product
Result:Out of 10 bold things, one worked - that's the success rate to expect
Read full story →