Founder MindsetProven Pattern

Document everything as processes and systems

Document everything or think about everything in terms of processes and systems. Systems enable scaling, remote work, and distributed teams.

When to use

When scaling; when building distributed teams

Don't do this

Keeping processes in one person's head

7 Founders Who Did This

1
Stripeby Claire Hughes Johnson

Created documented Operating Principles that new hires learn during onboarding alongside the company's original principles from founding year

Result:New employees make decisions founders would make; language from principles appears verbatim in decision meetings
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2
Facebookby Molly Graham

Graham advises writing down 'who we are and how we do things' before rapid growth. At Facebook, they created a compensation philosophy before building the compensation system - the philosophy guided system evolution.

Result:The compensation philosophy still guides Facebook's approach years after Graham left
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3
Stazzi Internet Marketingby Tim Stoddard

Applied E-Myth Revisited principles: documented all processes, trained team members (hired people from recovery halfway houses), then deliberately removed himself from execution.

Result:Built team that operates businesses without his daily involvement, enabling him to run $5M portfolio
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4
GoProposalby James Ashford

Built playbooks for every process from day one: welcome calls, webinars, emails, events, all documented with inspection processes. Designed entire business for acquirer scrutiny before getting first customer.

Result:Business sold for 8 figures; M&A firm said business was ready for PLC-level scrutiny; due diligence was smooth; owned 90% at exit
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5
Sprigby Ryan Glasgow

Maintained a Google Doc playbook updated after every sales meeting throughout 2020, documenting questions, topics, and required decisions for each meeting type

Result:Created a repeatable system enabling new sales hires to follow the exact process and achieve similar results
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6
Design In DCby Ziad Foty

Built out repeatable processes and systems, trusted hired specialists to manage departments instead of funneling everything through founders

Result:Freed founding team to focus on business growth rather than day-to-day operations, enabled expansion to New York
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7
ZenMaidby Amar Ghose

Recommends documenting everything as processes and systems. Revisits and reimplements systems annually, citing Ray Dalio's Principles book

Result:Productivity increases each year, more time for high-leverage activities
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