Write educational guides that solve your target users' problems to build organic traffic before launching a product
Create comprehensive, tactical how-to guides that solve real problems your target audience faces. Publish them for free to build organic search traffic and establish authority. When you eventually launch a paid product, you already have thousands of engaged visitors who trust your expertise and understand the problem you solve.
When to use
When you have deep knowledge of a problem space and can write genuinely useful guides before having a product to sell
Don't do this
Building a product first and then trying to create content to drive traffic — by then you've missed 1-2 years of compounding SEO benefits
1 Founder Who Did This
Spent 2 years writing free guides on content blocking and dumb phone conversion. His 'How to Turn Your iPhone into a Dumb Phone' guide was read hundreds of thousands of times. Built 50K monthly visitors and 2M+ total organic visitors before ever launching a SaaS product.