Use your own product as the primary marketing tool to demonstrate its value in real-time
When your product enables marketing capabilities, applying it to your own go-to-market creates a powerful proof point. Prospects experience the product's value firsthand through your marketing materials, which simultaneously demonstrates credibility and shows what's possible.
When to use
When your product enables marketing, sales, or conversion capabilities that you can apply to your own GTM
Don't do this
Marketing a marketing tool with generic content that doesn't showcase the product's capabilities
2 Founders Who Did This
Used Mutiny's own personalization technology to create account-specific personalized landing pages for every target prospect, demonstrating the product through the marketing experience itself.
Used Draft.dev's own blog as proof that technical content marketing works, dogfooding the service to demonstrate its value to prospects