Build a campus or community ambassador program that replicates your personal pitch at scale
When face-to-face pitching works but you can only be in one place at a time, recruit ambassadors to replicate your approach across many locations. The key is iterating on ambassador program structure: start small with quality ambassadors, then scale while filtering for top performers.
When to use
When you have a proven in-person pitch that works but need to scale beyond your physical reach
Don't do this
Either being too selective (too few ambassadors to have impact) or too open (accepting everyone without quality control), instead of iterating on structure over time
1 Founder Who Did This
Iterated ambassador program over 3 years: Year 1 - 10-15 quality picks (too few), Year 2 - accepted everyone (unmanageable), Year 3 - 15-20 min application filter then focused resources on top 10% performers