Transform founder interviews into scalable content flywheel where subjects promote their own stories
When you interview entrepreneurs and publish detailed case studies about their businesses, the subjects naturally share the content with their own audiences. This creates a self-reinforcing content flywheel where each new interview brings new readers, who become potential interview subjects, who then share their stories. The key is making the content detailed and transparent enough that founders are proud to share it.
When to use
When building a content business or using content marketing where the subjects of your content have their own audiences
Don't do this
Creating content that subjects are embarrassed to share or that provides no value to the featured person's network
1 Founder Who Did This
Published detailed founder case studies with real revenue numbers. Featured founders shared stories with their networks, driving traffic and attracting new interview candidates. 20% of interviews came from inbound referrals