Network effects in B2B outreach - ask every call who else to talk to
When doing B2B user research or early sales, always end each call by asking 'who else should I talk to?' or 'who else in your network faces this problem?' This creates compounding network effects - every conversation generates 1-3 more introductions, and those generate more. Start with warm intros through mutuals (LinkedIn is great for finding overlap), but even cold conversations can lead to warm intros if you ask. The more people you talk to, the easier it gets to find next person. Your network compounds.
When to use
When doing pre-launch user research in B2B market. When trying to reach specific personas (finance managers, engineering leads, etc.). When you have some initial network but need to expand into new segments. Best for enterprise/B2B where buyers know each other and make intros.
Don't do this
Stopping after initial research conversations without asking for more intros - wastes compounding effect. Also avoid if you haven't provided value in the conversation (nobody will intro you if you wasted their time). Don't over-do it with same person (ask once, don't keep going back to same well).
1 Founder Who Did This
Used LinkedIn mutual connections for warm introductions to accounting managers, then asked every person who else to talk to, compounding her research network