Use Facebook lead gen ads with AI demo videos showing the automation in action
For automation/AI products, create Facebook video ads showing the actual AI working (screen recording, waveform visualization, or real interaction example). Use Meta's native lead capture form instead of building landing page - leads fill form and schedule call directly on Facebook. This works because: (1) seeing AI in action proves it's real and working, (2) native forms reduce friction, (3) qualified leads self-select by scheduling calls. Focus on targeting specific pain points in narrow niches (e.g., real estate agents who hate cold calling).
When to use
When selling automation or AI solutions to specific professional niches, when you have a working demo that's impressive to show, when targeting clear pain point that your automation solves, or when you want fast validation without building landing pages and funnels.
Don't do this
Generic ads about 'AI solutions' without showing it working - people need proof. Also avoid broad targeting - works best with specific niches who have acute pain (cold calling, data entry, etc.). Don't use for products where demo wouldn't be impressive or differentiated.
1 Founder Who Did This
Ran Facebook lead gen ads with AI demo video showing waveform of AI making cold calls, using Meta's built-in lead capture form