Invest in partner enablement by teaching them to overcome their obstacles, not just giving them your product
When building channel partnerships or reseller programs, don't just provide access to your product. Actively invest in teaching partners how to succeed: identify what prevents them from selling more, then coach them on business models, GTM strategies, and sales skills. Your success and their success become the same thing.
When to use
When building reseller programs, agency partnerships, or any channel strategy where partners sell on your behalf. Especially powerful when partners lack experience in your domain.
Don't do this
Treating partners as transactional distributors. Giving them product access without ongoing enablement and support. Assuming they'll figure out how to sell on their own.
1 Founder Who Did This
Asked resellers what prevented them from selling more apps, then coached them through obstacles. Taught business models and go-to-market strategies, ran webinars and training, offered templates and resources, sent sales teams to teach selling skills.