Reach out to 100+ micro-creators to build partnership pipeline
Most founders reach out to 5-10 creators and quit when they don't get responses. In reality, creator partnerships are a volume game—expect 1-2% success rate. But once you have one successful collaboration, you can leverage that video proof to recruit more creators, creating a flywheel. The first partnership is hardest; each subsequent one gets easier.
When to use
When building influencer marketing strategy for consumer products. Especially effective for apps, tools, and products with visual demonstrations that work well in creator content.
Don't do this
Reaching out to small number of creators, getting discouraged by rejections, and concluding 'influencer marketing doesn't work for us'
1 Founder Who Did This
Reached out to 100+ micro-streamers to find willing partners. Most people quit after 5-10 rejections, but volume approach finds creators who align. Used first successful video as proof to recruit additional creators