Close deals by asking for commitment then staying silent until they respond
After presenting your solution and addressing objections, close with a direct question like 'Are you ready to get started?' then stop talking completely. The silence creates pressure for the prospect to make a decision rather than continuing to explore options. Most founders talk through this crucial moment, giving prospects an easy out.
When to use
Use at the end of any sales conversation after you've addressed their pain points and pricing. Works for both high-ticket B2B services and lower-price products where you're doing live sales.
Don't do this
Continuing to sell after asking for the sale, filling silence with more talking, or accepting 'let me think about it' without pushing for a decision in the moment.
1 Founder Who Did This
Asks 'Are you ready to get started?' then mutes his phone and puts it in front of him, sitting in complete silence. The prospect must break the silence by making a decision.