Send zero-spam communications by only notifying users when they have immediate value to capture
Instead of regular marketing emails or engagement tactics, only communicate when the user has concrete immediate value available. This anti-spam approach creates near-100% open rates and extreme trust. Users know every message is worth their attention because it signals real value they can capture right now, not promotional content or engagement tricks.
When to use
For products that detect opportunities, track valuable events, or aggregate time-sensitive value for users. Especially effective when competing against noisy alternatives that spam users with low-value notifications.
Don't do this
Sending regular newsletters, engagement emails, feature announcements, or 'checking in' messages. Any communication that isn't directly tied to immediate user value available right now.
1 Founder Who Did This
Never sent marketing emails, only notification was 'You have matched $X in airdrops, go claim' when value was actually available