Sponsor media you personally consume to ensure audience alignment
Instead of sponsoring podcasts or YouTube channels based on metrics alone, sponsor the ones you personally love and watch. If you love it, people like you will love it too. Your personality comes through in your brand, and those viewers will resonate with a brand that shares their media taste. This creates natural audience-brand fit.
When to use
When you have marketing budget for podcast or YouTube sponsorships. Especially powerful for consumer brands where personality and authenticity matter.
Don't do this
Sponsoring shows based purely on reach metrics or CPM without considering audience alignment. Sponsoring content you wouldn't personally consume or that doesn't match your brand personality.
2 Founders Who Did This
Sponsors podcasts he loves and YouTube channels he watches. Creates custom landing pages in the brand voice that speaks to each audience.
Levels sponsored health and wellness podcasts and media that the founders themselves consumed, ensuring authentic audience alignment between their metabolic health product and the content creators' audiences