List on niche tool directories immediately after launch for organic discovery
For new tools (especially AI, developer, or productivity tools), list on relevant directories (Futurepedia, Product Hunt alternatives, niche aggregators) on day one. These directories are monitored by content creators and early adopters who can amplify your launch through their own channels.
When to use
When launching tools in crowded categories where discovery is hard. Directories provide a concentrated audience of early adopters and are actively monitored by content creators looking for new products to cover.
Don't do this
Building in isolation without leveraging existing discovery platforms, or waiting to be 'ready' before listing, missing the window when your product is new and interesting to directory audiences.
1 Founder Who Did This
Listed on Futurepedia immediately after March 2023 launch, got discovered by TikTok creator Phil who tracks the directory daily