Create entertainment-first content with minimal CTAs to avoid sales video rejection
On platforms like TikTok, users reject obvious sales videos. Instead, create genuinely entertaining or educational content that provides value, then add a tiny 2-second call-to-action at the very end. The content should stand alone as valuable even without the product mention.
When to use
When marketing consumer apps on short-form video platforms (TikTok, Instagram Reels, YouTube Shorts). Use when organic reach is more important than immediate conversion.
Don't do this
Making the entire video about your product features and benefits. Leading with the product or making it obvious from the start that it's promotional. Users scroll past these immediately.
1 Founder Who Did This
Created entertainment-first TikTok content with only a brief 2-second call-to-action at the end, avoiding sales-style videos that get rejected by audiences