DistributionProven Pattern

List on integration marketplaces where target users automate workflows

For API and developer products, integration platforms like Zapier and Make provide passive distribution. Businesses actively browse these marketplaces to find tools that connect to their existing workflows, creating high-intent discovery.

When to use

When building APIs, developer tools, or B2B SaaS that can integrate with other products. Especially effective for automation-heavy use cases.

Don't do this

Ignoring integration marketplaces because they seem niche or technical. Many founders overlook these platforms despite high conversion rates.

4 Founders Who Did This

1
Screenshot Oneby Dmitro

Listed Screenshot One on Zapier and Make integration marketplaces where businesses search for automation tools

Result:Unobvious distribution channel drove organic customer acquisition from high-intent users
Read full story →
2
Data Fetcherby Andy Cloke

Listed Data Fetcher on Airtable's app marketplace as one of the first extensions. The marketplace provided 70-80% of customers organically through built-in search rankings.

Result:Maintained top marketplace search rankings with minimal effort, driving majority of customer acquisition
See Data Fetcher growth story →
3
GoRecoverby Renata Raya

Listed on Shopify App Store where target merchants already searched for cart recovery tools, with organic installs as main growth driver

Result:Steady organic growth across Latin American markets (Mexico, Colombia, Chile) with featured placements
Read full story →
4
Swifteqby Sorin Alupoaie

Built suite of apps on the Zendesk platform marketplace, leveraging Zendesk's existing user base of customer support teams as distribution channel

Result:Grew to EUR 26k MRR as solo founder with revenue doubling in past year
Read full story →