Document experiments publicly to build audience while testing monetization strategies
Create content documenting your product experiments and monetization tests. This serves dual purposes: building an audience interested in your process while generating data on what actually works. The content becomes both a distribution channel and a forcing function for systematic testing.
When to use
When building multiple products or running frequent experiments where learnings can be documented. Works especially well for developer tools, SaaS, or any business where the building process itself is interesting to potential customers.
Don't do this
Building in complete isolation means you miss the opportunity to build distribution while you build product. Waiting until launch to tell your story means starting from zero audience.
2 Founders Who Did This
Launched YouTube channel documenting app building experiments and testing paywall/onboarding strategies
Posts monthly income breakdowns across all ventures publicly on Twitter and LinkedIn (e.g., '$111,567 in February 2025' with per-product breakdown). Documents failures and revenue experiments transparently