DistributionEmerging Pattern

Deliberately add small mistakes to drive engagement through correction comments

Q: How many founders have validated "deliberately add small mistakes to drive engagement through correction comments"?

1 founder has proven this pattern works. Examples include Jack Friks (Curiosity Quench).

Intentionally include minor, easily-spotted errors (mixing up similar terms, typos) in content to trigger viewers to comment with corrections. Comments boost algorithmic ranking, and the engagement makes the content more visible.

When to use

On algorithmically-driven platforms (TikTok, Instagram, YouTube) where comments signal engagement. Use for educational or informational content where corrections feel natural.

Don't do this

Making content perfect and polished eliminates this engagement trigger. Also avoid errors that make you look incompetent - they should be obvious 'gotchas' not actual ignorance.

1 Founder Who Did This

Curiosity Quenchby Jack Friks

Deliberately confused astrology and astronomy in videos. People get 'really angry' and comment corrections. This drives engagement metrics.

Result:Boosted comment counts and algorithmic visibility, contributed to 300M+ views

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