DistributionEmerging Pattern
Attach your product story to trending platform debates rather than sharing isolated updates
Building in public fails when you just share progress updates in isolation. Instead, find trending debates in your space and position your product story as proof of one side. This brings your product to where attention is already focused, getting 100x more reach than standalone updates.
When to use
When building in public on social platforms - especially when you don't have an existing large audience
Don't do this
Posting 'Day 47 of building' updates with no connection to larger conversations happening on the platform
1 Founder Who Did This
1
Creator Hunterby Polus
Positioned product story within 'Is AI coding good enough to build SaaS?' debate instead of just sharing building updates
Result:500K impressions from tapping into trending conversation vs minimal reach from isolated progress posts
Read full story →