Give valuable content in platform posts, soft-link to full resources to maximize engagement and avoid spam label
On community platforms like Reddit, put all the valuable information directly in your post—solve the reader's problem right there. Then casually reference your full guide, video, or tool as an optional resource for people who want more depth. This maximizes post engagement (more likely to hit front page), avoids spam/promotion accusations, and creates natural click-through from genuinely interested readers rather than forced CTAs.
When to use
When promoting content or tools on community platforms (Reddit, HN, forums) where overt self-promotion gets you banned or downvoted. Works best with educational or tutorial content.
Don't do this
Posting a teaser or summary with a 'read more on my blog' link that forces people to click through to get value—gets downvoted and labeled as spam.
2 Founders Who Did This
Put all valuable blocking instructions directly in Reddit posts, then casually mentioned 'I also made a full guide/video if you want more depth'
Posted full case study value on Reddit with links back to the full article, providing genuine value to the community rather than teasing content.